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Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach

conference contribution
posted on 2010-12-02, 00:00 authored by Teagan Altschwager, C Habel, S Goodman
Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach

History

Event

Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)

Publisher

Australian New Zealand Marketing Academy

Location

Christchurch, New Zealand

Place of publication

Christchurch, New Zealand

Start date

2010-11-29

End date

2010-12-01

Language

eng

Publication classification

EN.1 Other conference paper

Title of proceedings

ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference

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