Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach
Version 2 2024-06-18, 00:40
Version 1 2017-06-05, 16:43
conference contribution
posted on 2024-06-18, 00:40 authored by TL Altschwager, C Habel, S GoodmanMeasuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach
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Location
Christchurch, New ZealandStart date
2010-11-29End date
2010-12-01Language
engPublication classification
EN.1 Other conference paperTitle of proceedings
ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy ConferenceEvent
Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)Publisher
Australian New Zealand Marketing AcademyPlace of publication
Christchurch, New ZealandUsage metrics
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