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Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach

Version 2 2024-06-18, 00:40
Version 1 2017-06-05, 16:43
conference contribution
posted on 2024-06-18, 00:40 authored by TL Altschwager, C Habel, S Goodman
Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach

History

Location

Christchurch, New Zealand

Start date

2010-11-29

End date

2010-12-01

Language

eng

Publication classification

EN.1 Other conference paper

Title of proceedings

ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference

Event

Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)

Publisher

Australian New Zealand Marketing Academy

Place of publication

Christchurch, New Zealand

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