Measuring consumer responses to corporate web sites : the development of an instrument
Event
Australian Conference of the Chartered Institute of Marketing (1st : 2003 : Sydney, N.S.W.)Publisher
School of Marketing and International Business, UWSLocation
Sydney, N.S.W.Place of publication
Sydney, N.S.W.Start date
2003-08-01End date
2003-08-31ISBN-13
9780646426242ISBN-10
0646426249Language
engPublication classification
E2.1 Full written paper - non-refereed / Abstract reviewedCopyright notice
2003, Chartered Institute of Marketing (CIM)Editor/Contributor(s)
E ButteryTitle of proceedings
CIM 2003 : Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing
