Measuring consumer rituals : a marketing application.
conference contribution
posted on 2008-01-01, 00:00 authored by L Neale, R Mizerski, Alvin LeeAlvin LeeMeasuring consumer rituals : a marketing application.
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Event
American Marketing Association Winter Educators’ Conference (2008 : Austin, Tex.)Publisher
American Marketing AssociationLocation
Austin, Tex.Place of publication
Chicago, Ill.Start date
2008-02-05End date
2008-02-19ISSN
1054-0806Language
engPublication classification
E1.1 Full written paper - refereedCopyright notice
2008, American Marketing AssociationTitle of proceedings
Proceedings of the American Marketing Association Winter Educators’ Conference : Marketing the Organization and its Products and ServicesUsage metrics
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