polonsky-migrantacculturation-2003.pdf (275.44 kB)
Migrant acculturation and consumption motivations : an empirical study of the Vietnamese
conference contribution
posted on 2003-01-01, 00:00 authored by T H Nguyen, Michael PolonskyMichael PolonskyThe study examines differences in cultural values and travel motivations between Vietnamese migrants (Viet Kieu) and Vietnamese in Vietnam. The study finds that Viet Kieu have acculturated and moved away from traditional cultural values and towards “Western” cultural Values. They are less motivated to travel by a desire to maintain home links than was anticipated by “home” Vietnamese. In promoting travel marketers may be able to use the level of acculturation to appeal to migrants links with both countries and thus complex messages may be required.
History
Event
Australian and New Zealand Marketing Academy Conference (2003 : Adelaide, South Australia)Pagination
1061 - 1067Publisher
University of South AustraliaLocation
Adelaide, South AustraliaPlace of publication
Adelaide, S.A.Start date
2003-12-01End date
2003-12-03ISBN-13
9780868039831ISBN-10
0868039837Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationCopyright notice
Reproduced with the specific permission of the copyright owner.Editor/Contributor(s)
R KennedyTitle of proceedings
ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedingsUsage metrics
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