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Modelling motivation and consumption for cultural experiences

conference contribution
posted on 2009-01-01, 00:00 authored by Pandora Kay, D Meyer
Modelling motivation and consumption for cultural experiences

History

Location

Leeds, U.K.

Language

eng

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2009, The Authors

Pagination

1 - 1

Start date

2009-07-07

End date

2009-07-09

ISBN-13

9780956009968

Title of proceedings

Putting Marketing in its Place : Proceedings of Academy of Marketing Annual Conference 2009

Event

Academy of Marketing. Conference (2009 : Leeds, U.K.)

Publisher

Leeds Metropolitan University

Place of publication

Leeds, U.K.

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