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Modelling motivation and consumption for cultural experiences : testing culture as a moderator for Eastern and Western tourists

conference contribution
posted on 2010-01-01, 00:00 authored by Pandora Kay, D Meyer
Modelling motivation and consumption for cultural experiences : testing culture as a moderator for Eastern and Western tourists

History

Event

Global Marketing. Conference (2010 : Tokyo, Japan)

Publisher

[Korean Academy of Marketing Science]

Location

Tokyo, Japan

Place of publication

[Tokyo, Japan]

Start date

2010-09-09

End date

2010-09-12

Language

eng

Publication classification

E3.1 Extract of paper

Copyright notice

2010, Korean Academy of Marketing Science

Title of proceedings

GMC 2010 : Marketing in a Turbulent Environment. Global Marketing Conference

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