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Modelling the marketing of place by local government in Australia

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conference contribution
posted on 2002-01-01, 00:00 authored by Kenneth Howell, Robin Shaw
Much of Regional Australia is suffering from an overall decline in population with a specific loss of young adults (16-30 year olds). A decline in population, linked with the Australia-wide problems of ageing populations and diminishing birth rates, is leading to a social and economic malaise in many regional cities and towns that threatens their long-term sustainability due to the lack of skilled workers and professionals. This paper examines the concept of “place” marketing, and the approach of local government to market regions, cities, and towns to attract targeted population to help maintain the sustainability of Regional Australia.

History

Pagination

3251 - 3257

Location

Melbourne, Australia

Open access

  • Yes

Start date

2002-12-02

End date

2002-12-04

ISSN

1447-3275

ISBN-10

0730025624

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

Reproduced with the specific permission of the copyright owner.

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