posted on 2002-01-01, 00:00authored byKenneth Howell, Robin Shaw
Much of Regional Australia is suffering from an overall decline in population with a specific loss of young adults (16-30 year olds). A decline in population, linked with the Australia-wide problems of ageing populations and diminishing birth rates, is leading to a social and economic malaise in many regional cities and towns that threatens their long-term sustainability due to the lack of skilled workers and professionals. This paper examines the concept of “place” marketing, and the approach of local government to market regions, cities, and towns to attract targeted population to help maintain the sustainability of Regional Australia.
History
Pagination
3251 - 3257
Location
Melbourne, Australia
Open access
Yes
Start date
2002-12-02
End date
2002-12-04
ISSN
1447-3275
ISBN-10
0730025624
Language
eng
Publication classification
E1 Full written paper - refereed
Copyright notice
Reproduced with the specific permission of the copyright owner.