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Multi-Channel Management and its Impact on Customers’ Purchase Behavior

conference contribution
posted on 2024-10-02, 06:30 authored by Bernd SkieraBernd Skiera, Sonja Gensler
Multi-Channel Management and its Impact on Customers’ Purchase Behavior

History

Pagination

122-137

Location

Hagen, Germany

Publisher DOI

Start date

2002-12-12

End date

2002-12-14

ISBN-13

9783642073496

Language

eng

Publication classification

E1.1 Full written paper - refereed

Title of proceedings

Modern Concepts of the Theory of the Firm : Managing Enterprises of the New Economy

Event

Man­ aging Enterprises ofthe New Economy by Modem Concepts ofthe Theory ofthe Firm. Confernce (2022 : Hagen, Germany)

Publisher

Springer

Place of publication

Berlin, Germany

Publication URL

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    Research Publications

    Categories

    Keywords

    Behavioral and Social Science

    Licence

    All Rights Reserved

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