rentschler-museumpricing-2009.pdf (660.25 kB)
Download file

Museum pricing in contemporary museums : a hybrid model

Download (660.25 kB)
conference contribution
posted on 2009-01-01, 00:00 authored by A Gombault, Ruth Rentschler
What are the museum pricing strategies in contemporary western museums? A large qualitative study on museum pricing decisions was conducted between 2001 and 2009, based on thirty case studies in Canada, United Kingdom, Italy, Spain, France Australia. Results show that the different strategic motivations of price decisions fonn a hybrid model. The hybrid model varies according to unequal organisational learning of the strategic role of pricing in the international museum community. A discussion about these results enables us to understand how this hybrid pricing model in contemporary museums denotes their hybrid transitional identity.

History

Event

International Conference on Arts and Cultural Management (10th : 2009 : Dallas, USA)

Publisher

SMU

Location

Dallas, Texas, USA

Place of publication

Dallas, Tex.

Start date

2009-06-28

End date

2009-07-01

Language

eng

Notes

Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au

Publication classification

E2 Full written paper - non-refereed / Abstract reviewed

Copyright notice

2009, Southern Methodist University

Title of proceedings

AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management

Usage metrics

Categories

Exports