Need for a cohesive television policy in India

The Indian television industry has been dramatically transformed since 1991 when foreign television channels such as STAR TV and others began beaming their programs into Indian households from foreign soil. The impact of the exponential growth in television channelsi, television viewers and the television software industry in India between 1991 and 2006 has been well documented (Rodrigues, 1998, 2005). This paper analyses whether the Indian government’s television policy during the past decade and a half adequately met the challenge of the entry of private and foreign channels into Indian homes. The paper also makes a set of recommendations to the Government of India with regards to its television policy so that this popular medium can achieve its potential as a catalyst for social change in India (NAMEDIA, 1986).