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Offshore program evaluations : an application of theory of planned behavior in China.
conference contribution
posted on 2008-01-01, 00:00 authored by L Jianyao, D Mizerski, Alvin LeeAlvin LeeOffshore program evaluations : an application of theory of planned behavior in China.
History
Event
Global Marketing Conference (2008 : Shanghai, China)Pagination
1 - 1Publisher
[Korean Academy of Marketing Science]Location
Shanghai, ChinaPlace of publication
[Shanghai, China]Start date
2008-03-20End date
2008-03-23Language
engNotes
ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.auConference theme : Marketing in the Dynamic Global WorldPublication classification
E1.1 Full written paper - refereedCopyright notice
2008, Korean Academy of Marketing ScienceTitle of proceedings
GMC 2008 : Journal of Korean Academy of Marketing Science ConferenceUsage metrics
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