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Offshore program evaluations : an application of theory of planned behavior in China.

conference contribution
posted on 2008-01-01, 00:00 authored by L Jianyao, D Mizerski, Alvin LeeAlvin Lee
Offshore program evaluations : an application of theory of planned behavior in China.

History

Event

Global Marketing Conference (2008 : Shanghai, China)

Pagination

1 - 1

Publisher

[Korean Academy of Marketing Science]

Location

Shanghai, China

Place of publication

[Shanghai, China]

Start date

2008-03-20

End date

2008-03-23

Language

eng

Notes

ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.auConference theme : Marketing in the Dynamic Global World

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2008, Korean Academy of Marketing Science

Title of proceedings

GMC 2008 : Journal of Korean Academy of Marketing Science Conference

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