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Operationalising the balanced scorecard : an initial analysis of factor structure

conference contribution
posted on 2005-01-01, 00:00 authored by M Pont, Robin Shaw
To date there has been very little empirical analysis of the Balanced Scorecard (BSC) within the marketing literature. With measuring performance being a central issue in marketing and the BSC being one of the most utilised approaches, this paper investigates the BSC and its factor structure. This research tested independently the “goodness-of-fit” of both the traditional four-factor model and a later five-factor model, which included an “employee/human resource” dimension. Data were collected from a sample of medium-tolarge Australian businesses. Factor analysis was conducted on the two alternative factor structures, revealing that the five-factor model fits the observed data as well as does the fourfactor model, supporting the inclusion of an “employee/human resource” perspective in future BSC models.

History

Event

Australian and New Zealand Marketing Academy. Conference (2005: Fremantle, W.A.)

Pagination

1 - 8

Publisher

ANZMAC

Location

Fremantle, Western Australia

Place of publication

Dunedin, N.Z.

Start date

2005-12-05

End date

2005-12-07

ISBN-13

9780646455464

ISBN-10

064645546X

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2005, ANZMAC

Editor/Contributor(s)

S Purchase

Title of proceedings

ANZMAC 2005 : Broadening the boundaries, conference proceedings

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