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Organizational internal market orientation (IMO) : developing an integrative framework

conference contribution
posted on 2011-01-01, 00:00 authored by Ahmed FerdousAhmed Ferdous, Michael PolonskyMichael Polonsky
Organizational internal market orientation (IMO) : developing an integrative framework

History

Event

Australia and New Zealand Marketing Academy conference (2011 : Perth, W. A.)

Pagination

1 - 9

Publisher

ANZMAC

Location

Perth, W.A.

Place of publication

Perth W. A.

Start date

2011-11-28

End date

2011-11-30

ISBN-13

9780646563305

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, The Authors

Editor/Contributor(s)

M MacCarthy, D Sanders

Title of proceedings

ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?

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    Categories

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    Keywords

    internal marketing (IM)internal marketing orientation (IMO)internal marketing (IM) programsservice employee outcomes

    Licence

    All Rights Reserved

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