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Perceived egregiousness and boycott intensity: Evidence from the BP deepwater horizon oil spill

conference contribution
posted on 2014-05-07, 00:00 authored by Alvin LeeAlvin Lee, Z Wang, M Polonsky
Perceived egregiousness and boycott intensity: Evidence from the BP deepwater horizon oil spill

History

Pagination

1-20

Location

Ithica, New York

Start date

2014-05-07

End date

2014-05-09

Language

eng

Notes

Best Paper Award

Publication classification

E2 Full written paper - non-refereed / Abstract reviewed

Copyright notice

2014, Alliance for Research on Corporate Sustainability

Title of proceedings

Alliance for Research on Corporate Sustainability Conference at Cornell (Annual Conference) Proceedings

Event

Alliance for Research on Corporate Sustainability. Conference (2014 : Ithica, New York)

Publisher

Alliance for Research on Corporate Sustainability Conference at Cornell

Place of publication

[Ithica, N.Y.]

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    Keywords

    150599 Marketing not elsewhere classified970115 Expanding Knowledge in CommerceDepartment of Marketing

    Licence

    All Rights Reserved

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