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Permission Email Messages Significantly Increase Gambler Retention

conference contribution
posted on 2012-07-23, 00:00 authored by Alvin LeeAlvin Lee, W Jolley, R Mizerski, S Sadeque
Permission Email Messages Significantly Increase Gambler Retention

History

Location

Atlanta, Ga.

Start date

2012-07-23

End date

2012-07-25

Publication classification

EN.1 Other conference paper

Title of proceedings

MPPC 2012 : Confluence of marketing, public policy, and social justice: changes, challenges and charges : Proceedings of the Marketing and Public Policy Conference 2012

Event

American Marketing Association. Conference (2012 : Atlanta, Ga.)

Publisher

American Marketing Association

Place of publication

Washington, D.C.

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    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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