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Placing parks on the tourism agenda : promoting Melbournes' metropolitan parks to metropolitan and regional Victorian visitors

conference contribution
posted on 2006-01-01, 00:00 authored by Sharyn McdonaldSharyn Mcdonald, P Murphy
This study establishes a strategy aimed at raising interest in visiting Melbourne’s metropolitan parks based upon interviews and focus group responses in both regional Victoria and Melbourne. As the majority of regional visitors planning a short-break collect their information prior to departure, park information needs to be available before they embark. Whilst visiting Melbourne, regional visitors agreed that they would utilise local knowledge of their host to fill any of their limited spare time. Melbournians should be seen as a potential prime source of information for visitors, but this study found that many Melburnians were often unaware of local attractions. Consequently, part of the strategy to raise interest in visiting Melbourne’s parks must be targeted at Melburnians. This leads to the conclusion that a well informed host is the key to increased visitation
to metropolitan parks.

History

Event

Council for Hospitality and Tourism Educators Conference (16th : 2006 : Melbourne, Vic.)

Pagination

380 - 393

Publisher

Victoria University - School of Hospitality, Tourism and Marketing

Location

Melbourne, Vic.

Place of publication

Melbourne, Vic.

Start date

2006-02-06

End date

2006-02-09

ISBN-10

0975058517

Language

eng

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2006, CAUTHE

Title of proceedings

CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference

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