This study establishes a strategy aimed at raising interest in visiting Melbourne’s metropolitan parks based upon interviews and focus group responses in both regional Victoria and Melbourne. As the majority of regional visitors planning a short-break collect their information prior to departure, park information needs to be available before they embark. Whilst visiting Melbourne, regional visitors agreed that they would utilise local knowledge of their host to fill any of their limited spare time. Melbournians should be seen as a potential prime source of information for visitors, but this study found that many Melburnians were often unaware of local attractions. Consequently, part of the strategy to raise interest in visiting Melbourne’s parks must be targeted at Melburnians. This leads to the conclusion that a well informed host is the key to increased visitation to metropolitan parks.
History
Event
Council for Hospitality and Tourism Educators Conference (16th : 2006 : Melbourne, Vic.)
Pagination
380 - 393
Publisher
Victoria University - School of Hospitality, Tourism and Marketing
Location
Melbourne, Vic.
Place of publication
Melbourne, Vic.
Start date
2006-02-06
End date
2006-02-09
ISBN-10
0975058517
Language
eng
Publication classification
E1.1 Full written paper - refereed
Copyright notice
2006, CAUTHE
Title of proceedings
CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference