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Predicting brand choice at the point of decision

conference contribution
posted on 2013-01-01, 00:00 authored by Alvin LeeAlvin Lee
Predicting brand choice at the point of decision

History

Event

Asia Pacific CHRIE Conference (11th: 2013: Macau, China)

Pagination

1 - 1

Publisher

Asia Pacific CHRIE Conference

Location

Macau, China

Place of publication

Macau, China

Start date

2014-07-24

End date

2013-07-26

Language

eng

Publication classification

EN.1 Other conference paper

Copyright notice

2013, APacCHRIE

Title of proceedings

Proceedings of the 11th Asia Pacific CHRIE Conference; APacCHRIE 2012

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