Psychological antecedents of media consumption and information exposure

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conference contribution

posted on 2007-01-01, 00:00 authored by J Stella, Stewart Adam

Academy of Marketing Science. World Marketing Congress (2007 : Verona, Italy)

172 - 172

Verona, Italy

2007-07-11

2007-07-14

9780939783137

0939783134

eng

E3 Extract of paper

C DeMoranville

Marketing theory and practice in an inter-functional world : world marketing congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007