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Quantitatively evaluating the effects of price promotions using data mining
conference contribution
posted on 2011-01-01, 00:00 authored by Min Gan, Honghua DaiQuantitatively evaluating the effects of price promotions using data mining
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Event
Information Systems Development. Conference (20th : 2011 : Edinburgh, Scotland)Pagination
1 - 1Publisher
SpringerLocation
Edinburgh, ScotlandPlace of publication
Amsterdam, The NetherlandsStart date
2011-08-24End date
2011-08-26ISBN-13
9781461449508Language
engPublication classification
E2.1 Full written paper - non-refereed / Abstract reviewedCopyright notice
2012, Springer-VerlagEditor/Contributor(s)
R Pooley, J Coady, H Linger, C Barry, M Lang, C SchneiderTitle of proceedings
ISD 2011 : Information Systems Development : Reflections, Challenges and New DirectionsUsage metrics
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