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Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking
conference contribution
posted on 2004-01-01, 00:00 authored by Alvin LeeAlvin Lee, D Mizerski, K MizerskiThe first article to report on a causal connection between tobacco industry promotion and adolescent smoking (Pierce et al. 1998) had, and continues to have, a significant influence on the marketing of cigarettes in many parts of the world. A key construct in determining causality was the ability to identify the respondents’ “susceptibility to smoke”. Through an analysis of the questions, and reanalysis of the original data used by Pierce et al. (1998), it is shown that the construct is flawed, and needs revision before a causal link can be claimed with the original data.
History
Event
Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)Publisher
ANZMACLocation
Wellington, New ZealandPlace of publication
Dunedin, N.Z.Start date
2004-11-29End date
2004-12-01Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1.1 Full written paper - refereedCopyright notice
2004, ANZMACEditor/Contributor(s)
J Wiley, P ThirkellTitle of proceedings
ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedingsUsage metrics
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