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Relationship marketing and tourism special events: an exploratory analysis
conference contribution
posted on 2001-01-01, 00:00 authored by Rachna Gandhi-Arora, Robin ShawRelationship marketing and tourism special events: an exploratory analysis
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Title of proceedings
9th international colloquium in relationship marketingEvent
International Colloquium in Relationship MarketingPagination
46 - 64Publisher
John Molson School of Business, Concordia UniversityLocation
Montreal, CanadaPlace of publication
Montreal, CanadaStart date
2001-09-24End date
2001-09-26Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2001Editor/Contributor(s)
R Ferguson, M PaulinUsage metrics
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