Relationship marketing and tourism special events: an exploratory analysis

Gandhi-Arora, Rachna; Shaw, Robin

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Relationship marketing and tourism special events: an exploratory analysis

conference contribution

posted on 2001-01-01, 00:00 authored by Rachna Gandhi-Arora, Robin Shaw

Relationship marketing and tourism special events: an exploratory analysis

History

Title of proceedings

9th international colloquium in relationship marketing

Event

International Colloquium in Relationship Marketing

Pagination

46 - 64

Publisher

John Molson School of Business, Concordia University

Location

Montreal, Canada

Place of publication

Montreal, Canada

Start date

2001-09-24

End date

2001-09-26

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2001

Editor/Contributor(s)

R Ferguson, M Paulin

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File(s) not publicly available

Relationship marketing and tourism special events: an exploratory analysis

History

Title of proceedings

Event

Pagination

Publisher

Location

Place of publication

Start date

End date

Language

Publication classification

Copyright notice

Editor/Contributor(s)

Usage metrics

Categories

Keywords

Licence

Exports