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Relationship marketing orientation: The development of an antecedent model of trust in marketing relationships

conference contribution
posted on 1999-12-01, 00:00 authored by Michael CallaghanMichael Callaghan, Nicholas McclarenNicholas Mcclaren, Greg WoodGreg Wood
Relationship marketing orientation: The development of an antecedent model of trust in marketing relationships

History

Event

Australia and New Zealand Academy of Management. Conference (1999 : Hobart, Tasmania)

Pagination

1 - 1

Publisher

ANZAM

Location

Hobart, Tasmania

Place of publication

[Hobart, Tas.]

Start date

1999-12-01

End date

1999-12-04

Language

eng

Copyright notice

1999, ANZAM

Editor/Contributor(s)

P Dowling, D Hanson, J Garnham, K Lehman

Title of proceedings

ANZAM 1999 : From the edge : management beyond. Proceedings of the Australia and New Zealand Academy of Management Conference

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All Rights Reserved

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