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Replication, extension, and generation: A framework of potential research space

Version 2 2024-06-19, 18:51
Version 1 2023-05-29, 05:27
conference contribution
posted on 2024-06-19, 18:51 authored by P Berthon, LF Pitt, MT Ewing, B Ramaseshan
Replication, extension, and generation: A framework of potential research space

History

Pagination

258-258

Location

IL, CHICAGO

Start date

2000-08-05

End date

2000-08-08

ISBN-10

0-87757-287-9

Language

English

Publication classification

E3.1 Extract of paper

Editor/Contributor(s)

Gundlach GT, Murphy PE

Title of proceedings

2000 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING

Event

Summer Marketing Educators Conference of the American-Marketing-Association

Publisher

AMER MARKETING ASSOC

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