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Responding to the learner diversity : an inquiry into the delivery of a second year marketing unit

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conference contribution
posted on 2006-01-01, 00:00 authored by Rodney ArambewelaRodney Arambewela, J Hall
This paper reports on the outcome of an inquiry into the learner diversity and the delivery of a second year marketing subject in an Australian university. Using Biggs’s revised SPQ2F instrument (Biggs, 2003), it analyses the learning approaches of students and the opportunities for developing teaching strategies for better learning outcomes. The results suggest that overall students seem to adopt deep learning than surface learning though they differ in terms of the learning contexts. Moreover, no significant differences among students in regard to the study approach domains except for minor variation related to specific items in the instrument.

History

Pagination

1 - 7

Location

Brisbane, Qld.

Open access

  • Yes

Start date

2006-12-04

End date

2006-12-06

ISBN-13

9781741071597

ISBN-10

1741071593

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2006, The Authors

Editor/Contributor(s)

Y Ali, M van Dessel

Title of proceedings

ANZMAC 2006 : advancing theory, maintaining relevance

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