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Retail internationalisation : drivers, impediments and business strategy

conference contribution
posted on 2005-01-01, 00:00 authored by J Evans, Kerrie BridsonKerrie Bridson, J Byrom, D Medway
In light of recent changes in the international environment it is important to consider whether the drivers and impediments of retail internationalisation and the business strategy adopted have also changed. The findings from 12 qualitative interviews with UK and US retailers indicate that a variety of factors, ranging from historical precedence and investor pressures to saturation of the domestic market and foreign market attractiveness, drive retail internationalisation. In terms of impediments to foreign expansion, issues such as political and economic instability, previous experience and perceived cultural differences presented obstacles to internationalisation. Interviewees also expressed a desire for increased standardisation, while acknowledging a substantial degree of adaptation in response to cultural differences.

History

Event

EAERCD 2005 Conference (13th : 2005: Lund, Sweden)

Pagination

1 - 10

Publisher

Lund University

Location

Lund, Sweden

Place of publication

Lund, Sweden

Start date

2005-06-29

End date

2005-07-01

ISSN

0959-0552

Language

eng

Publication classification

E1 Full written paper - refereed

Title of proceedings

Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution

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