Satisfaction and defection amongst behavioural segments of sporting club members
conference contribution
posted on 2007-01-01, 00:00 authored by H McDonaldSatisfaction and defection amongst behavioural segments of sporting club members
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Location
Surrey, United KingdomOpen access
- Yes
Start date
2007-07-03End date
2007-07-06ISBN-13
9781872058146ISBN-10
1872058094Language
engNotes
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E1 Full written paper - refereedCopyright notice
2007, Kingston Business SchoolEditor/Contributor(s)
F Riley, W Lomax, H RobinsonTitle of proceedings
AM 2007 : Marketing theory into Practice Proceedings of the 2007 Academy of Marketing ConferenceUsage metrics
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