This paper considered the charitable ambassador role sports celebrities assume. The research analysed the media attention and the impact on organisations when celebrities transgressed.
History
Pagination
24-24
Location
Melbourne, Vic.
Start date
2014-02-24
End date
2014-02-25
Language
eng
Notes
Abstract 10D
Publication classification
E3 Extract of paper
Copyright notice
2014, Deakin University
Title of proceedings
CPIS 2014 : Persona, celebrity, publics : Proceedings of the Contemporary Publics 2014 International Symposium
Event
Contemporary Publics. International Symposium (2014 : Melbourne, Vic.)
Publisher
Persona, Celebrity, Publics research Group, Deakin University