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Scandal thresholds for sports celebrities as charitable ambassadors

conference contribution
posted on 2014-01-01, 00:00 authored by Sharyn McdonaldSharyn Mcdonald
This paper considered the charitable ambassador role sports celebrities assume. The research analysed the media attention and the impact on organisations when celebrities transgressed.

History

Pagination

24-24

Location

Melbourne, Vic.

Start date

2014-02-24

End date

2014-02-25

Language

eng

Notes

Abstract 10D

Publication classification

E3 Extract of paper

Copyright notice

2014, Deakin University

Title of proceedings

CPIS 2014 : Persona, celebrity, publics : Proceedings of the Contemporary Publics 2014 International Symposium

Event

Contemporary Publics. International Symposium (2014 : Melbourne, Vic.)

Publisher

Persona, Celebrity, Publics research Group, Deakin University

Place of publication

Melbourne, Vic.

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