Service blueprinting in the nonprofit sector : a case study
conference contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, A SargeantThis paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.
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Pagination
1 - 5Location
Tampa, Fla.Open access
- Yes
Start date
2005-05-25End date
2005-05-28ISSN
0149-7421ISBN-13
9780939783274ISBN-10
0939783274Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereedCopyright notice
2005, Academy Of Marketing ScienceEditor/Contributor(s)
H SpottsTitle of proceedings
AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economyUsage metrics
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