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Share corporate social responsibility best practice and forgo competitive advantage

conference contribution
posted on 2012-01-01, 00:00 authored by Sharyn Mcdonald
Cross-sector partnerships are capable of achieving solutions to large scale societal problems, which when successful, are well-publicized. Partnering organizations not only reap reputational acclaim but garner valuable organizational benefits. Membership within successful partnerships would undoubtedly be considered a competitive advantage, yet several of these successful relationships have chosen to forgo this valuable position. Instead of retaining intellectual property, partnering organizations are sharing successful processes and practices with peers and competitors. This research examined three examples of best practice cross-sector partnerships to identify relationship success factors, how they involved other organizations and why they shared successful social responsibility initiatives with others.

History

Location

Melbourne, Vic.

Language

eng

Publication classification

E3 Extract of paper

Copyright notice

2012, Public Relations Institute of Australia

Editor/Contributor(s)

M Sison, M Sheehan

Pagination

87 - 89

Start date

2012-11-18

End date

2012-11-20

ISBN-13

9780646590776

Title of proceedings

Research Colloquium Conference Proceedings

Event

World Public Relations Forum (2012 : Melbourne, Vic.)

Publisher

World Public Relations Forum, Public Relations Institute of Australia

Place of publication

Melbourne, Vic

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