posted on 2012-01-01, 00:00authored bySharyn Mcdonald
Cross-sector partnerships are capable of achieving solutions to large scale societal problems, which when successful, are well-publicized. Partnering organizations not only reap reputational acclaim but garner valuable organizational benefits. Membership within successful partnerships would undoubtedly be considered a competitive advantage, yet several of these successful relationships have chosen to forgo this valuable position. Instead of retaining intellectual property, partnering organizations are sharing successful processes and practices with peers and competitors. This research examined three examples of best practice cross-sector partnerships to identify relationship success factors, how they involved other organizations and why they shared successful social responsibility initiatives with others.
History
Location
Melbourne, Vic.
Language
eng
Publication classification
E3 Extract of paper
Copyright notice
2012, Public Relations Institute of Australia
Editor/Contributor(s)
M Sison, M Sheehan
Pagination
87 - 89
Start date
2012-11-18
End date
2012-11-20
ISBN-13
9780646590776
Title of proceedings
Research Colloquium Conference Proceedings
Event
World Public Relations Forum (2012 : Melbourne, Vic.)
Publisher
World Public Relations Forum, Public Relations Institute of Australia