Shopping environment dynamics and consumers’ healthy food purchase

Obesity and several other negative persistent health conditions may be, in part, associated with the way in which people are conditioned to purchase and consume food. While the food industry is successfully promoting and making available many products, the public health system is struggling to inform and encourage health-food’ consumption. A review of this situation with a particular emphasis on healthy food marketing strategies (aimed at consumers’ food-selection) propitiated the development
of a theoretical model to be used as a conceptual foundation for further evidence-based research oriented to interventional campaigns to be applied into the field of health-food shopping.