Deakin University
Browse

File(s) under permanent embargo

Significance of Visual Realism - Eeriness, Credibility, and Persuasiveness of Virtual Influencers

conference contribution
posted on 2023-04-28, 06:29 authored by S Cornelius, Dorothy LeidnerDorothy Leidner, S Bina
Though human-like design can increase favorable social behaviors like familiarity and acceptance, it can also question the technology's effectiveness, rationality, and functionality. With capabilities that allow technology to become more and more human-like, researchers and practitioners continue to delve over the efficacy and deployment of humanness in design. In this research paper, we measure positive and negative perceptions towards different levels of humanness among an emerging form of digital character: the virtual influencer. In doing so, we assess the efficacy of human-like design among virtual influencers by manipulating their visual realism and measuring the effect of this manipulation on their credibility and persuasiveness. Our experimental design also allows us to explore the existence of the uncanny valley in a novel technological context.

History

Volume

2023-January

Pagination

3421-3430

Location

Maui, Hawaii

Start date

2023-01-03

End date

2023-01-06

ISSN

1530-1605

ISBN-13

9780998133164

Language

eng

Title of proceedings

Proceedings of the Annual Hawaii International Conference on System Sciences

Event

Hawaii International Conference on System Sciences (2023 : 56th : Maui, Hawaii)

Publisher

HICSS

Place of publication

[Hawaii]

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC