posted on 2008-01-01, 00:00authored byL Brennan, Wayne Binney
There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind – welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples’ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.
History
Pagination
1 - 7
Location
Sydney, N.S.W.
Open access
Yes
Start date
2008-12-01
End date
2008-12-03
Language
eng
Notes
Reproduced with the kind permission of the copyright owner.
Publication classification
E1.1 Full written paper - refereed
Copyright notice
2008, ANZMAC
Editor/Contributor(s)
D Spanjaard, S Denize, N Sharma
Title of proceedings
ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference