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Sport sponsorship management : major Australian sponsor practices in objective setting and measurement

conference contribution
posted on 2007-01-01, 00:00 authored by Adam Karg
Sport sponsorship management : major Australian sponsor practices in objective setting and measurement

History

Event

Sports Management Association of Australian and New Zealand. Conference (13th : 2007 : Auckland, N.Z.)

Pagination

1 - 1

Location

Auckland, N.Z.

Start date

2007-11-29

End date

2007-12-02

Language

eng

Publication classification

L3 Extract of paper (minor conferences)

Title of proceedings

SMAANZ 2007 : 13th Sports Management Association of Australian and New Zealand Conference

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All Rights Reserved

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