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Supporting the online consumer decision process : electronic commerce in a small Australian retailer
The paper explores ways in which online retailers of physical products can utilise the Internet to support their consumers’ decision making processes. The approach followed by a small Australian retailer in selling boots online is examined. The case is analysed using theoretical constructs from consumer behaviour. It is concluded that it is indeed feasible even for small online retailers to successfully sell “look and feel” type goods such as footwear over the Internet. However, for this to occur, high levels of customer support is essential and online retailers need to engender consumer trust in terms of payment processing and product delivery.
History
Event
Australasian Conference on Information Systems (12th : 2001 : Coffs Harbour, N. S. W.)Publisher
ACISLocation
Coffs Harbour, N. S. W.Place of publication
Coffs Harbour, N. S. W.Start date
2001-12-04End date
2001-12-07ISBN-10
186384483XLanguage
engPublication classification
E1.1 Full written paper - refereedCopyright notice
2001, Rens ScheepersEditor/Contributor(s)
G Finnie, D Cecez-Kecmanovic, B LoTitle of proceedings
ACIS 2001 : Proceedings of the 12th Australasian Conference on Information Systems : 4-7 December 2001 Coffs Harbour, NSW, AustraliaUsage metrics
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