Sweet talking to ethnic customers : a field experiment on the links between entrepreneurial business planning, cultural sensitivity and sales growth
Version 2 2024-09-19, 23:45
Version 1 2000-01-01, 00:00
conference contribution
posted on 2024-09-19, 23:45 authored by K Hindle, A LloydSweet talking to ethnic customers : a field experiment on the links between entrepreneurial business planning, cultural sensitivity and sales growth
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Location
Brisbane, QueenslandLanguage
engPublication classification
E1.1 Full written paper - refereedPagination
1-23Start date
2000-06-07End date
2000-06-10ISBN-10
0646396366Title of proceedings
ICSB 2000 : Entrepreneurial SMES - engines for growth in the millenium : Proceedings of the ICSB World Conference 2000 : 7-10 June 2000 Brisbane Convention & Exhibition Centre, Brisbane, Queensland, AustraliaEvent
International Council for Small Business. World Conference (2000 : Brisbane, Queensland)Publisher
ICSBUsage metrics
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