Deakin University
Browse

File(s) under permanent embargo

Teaching quality and tutorial delivery : experience of a second year marketing unit

conference contribution
posted on 2006-01-01, 00:00 authored by Rodney ArambewelaRodney Arambewela, J Hall
The higher education sector, the world over, is faced with the challenging task of servicing an increasingly diverse international student community in the globally competitive education market. The rising expectation of students of education outcomes, varied learning styles and orientations of the student population have brought in challenges such as providing a high quality educational environment with changes in curricula and pedagogy (Coldrake, 2001) to negotiate the cultural and linguistic diversity and the resulting expectations of students. The 'quality' of teaching and learning is high on the agenda among the key issues that had emerged from policy developments to meet these challenges.

Using the SPQ2F instrument (Biggs, 2003) and depth interviews, this paper investigates the study 3J'PToaches of students enrolled in a second year marketing unit in an Australian university focusing on the learning contexts in which learning occurs. The findings indicate that there are no significant differences in study approaches of students and that the study approaches differ according the learning context. The paper concludes that student perceptions on learning contexts assist in the development of teaching strategies that lead to quality outcomes, higher student satisfaction and providing universities a competitive edge in marketing its services to prospective students.

History

Event

Academy of Marketing Conference (2006 : Middlesex, London, England)

Pagination

1 - 12

Publisher

Middlesex University Press

Location

Academy of Marketing. Conference (2006 : London, England)

Place of publication

Middlesex, England

Start date

2006-07-04

End date

2006-07-06

ISBN-13

9781904750499

ISBN-10

1904750494

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2006, Academy of Marketing

Editor/Contributor(s)

J Egan, P Baines

Title of proceedings

AM 2006 : Academy of Marketing Conference, London : Conference proceedings

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC