That's artertainment! Art galleries, events and city life
conference contribution
posted on 2011-01-01, 00:00authored byRuth Rentschler
This key note address uses branding, as one way for galleries to tell their stories about 'artertainment' to enrich the wider story of the city to their various audiences. Despite the centrality of telling stories in galleries as a means of positioning city cultural life, rarely has branding 'artetainment' been explored in the marketing literature. What do case studies reveal about the marketing techniques used by art galleries as far as representing culture in the city? Using historical research methods, annual reports and interviews, the paper views art galleries from the inside out as a means of branding city cultural life through 'artertainment'. The originality of this article is in its depiction of case studies of art galleries from the inside out as brands for city cultural life.
History
Event
International Symposium on Theater, City and Cultural Tourism (2011 : Kaohsiung, Taiwan)
Pagination
1 - 16
Publisher
[The Conference]
Location
Kaohsiung, Taiwan
Place of publication
[Kaohsiung, Taiwan]
Start date
2011-11-18
End date
2011-11-19
Language
eng
Publication classification
L2 Full written paper - non-refereed (minor conferences)
Title of proceedings
2011 International Symposium on Theater, City and Cultural Program and Papers