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The Australian advertising self-regulatory framework - Who`s complaining?

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conference contribution
posted on 2004-01-01, 00:00 authored by Michael Volkov, D Harker, M Harker
Complaints about advertising in Australia have been on the increase in recent years under the stewardship of the new industry self-regulatory body, the Advertising Standards Board. This study utilises clustering analyses based on geodemographic and psychographic data to present a concrete profile of complainants about advertising in Australia. The findings indicate that the advertising publics must shoulder responsibility and ensure that greater care is taken to include all members of Australian society in the current complaints
process and that this inclusivity will ensure that the highest possible standards are the norms of the industry.

History

Event

Academy of World Business, Marketing & Management Development. Conference (2004 : Gold Coast, QLD)

Series

Academy of World Business, Marketing & Management Development Conference proceedings ; Vol. I, No. I, July 2004

Pagination

467 - 476

Publisher

Academy of World Business, Marketing and Management Development

Location

Gold Coast, QLD

Place of publication

[Gold Coast, Qld.]

Start date

2004-07-13

End date

2004-07-16

ISBN-13

9780975227206

ISBN-10

0975227203

Language

eng

Notes

'Paper No 44'

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2004, Academy of World Business, Marketing and Management Development

Editor/Contributor(s)

G Ogunmokun, R Gabbay

Title of proceedings

The challenge of inter-disciplinary perspectives and globalization in the 21st century : Academy of World Business, Marketing & Management Development Conference 2004

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