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The Impact of Feedback on Recommendations: What Happens When Others Dislike the Recommendation

conference contribution
posted on 2019-10-14, 00:00 authored by Virginia Weber, Jennifer Argo, Sarah Moore
The current research examines what happens when a consumer recommends an experience to another person and receives positive versus negative feedback on this recommendation. In particular, we find that when consumers make other-focused recommendations, negative feedback is threatening, causing them to decrease their subsequent word of mouth for that experience.

History

Volume

47

Pagination

291-296

Location

Atlanta, GA

Start date

2019-10-11

End date

2019-10-13

ISBN-13

9780915552801

Language

eng

Publication classification

E3 Extract of paper

Editor/Contributor(s)

Bagchi R, Block L, Lee L

Title of proceedings

Advances in Consumer Research 2019 : Proceedings of the Association for Consumer Research

Event

Association for Consumer Research. Conference ( 2019 : Atlanta, GA)

Publisher

Association for Consumer Research

Place of publication

Duluth, MN

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