The robustness of brand passion and brand loyalty in social media and consumer purchase intention towards luxury brands
Version 2 2025-09-19, 16:25
Version 1 2025-08-06, 07:20
conference contribution
posted on 2025-09-19, 16:25 authored by Md Julhaz Hossain, MA Alim, SE ShantaThe robustness of brand passion and brand loyalty in social media and consumer purchase intention towards luxury brands
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Location
Sarawak, MalaysiaOpen access
- No
Language
engPagination
38-45Start date
2021-07-22End date
2021-07-24ISBN-13
9786025446153Title of proceedings
i-Come 2021 : Proceedings of the 4th International Conference on Management & EntrepreneurshipEvent
Management and Entrepreneurship. Conference (2021 : 4th : Sarawak, Malaysia)Publisher
Swinburne University of Technology, MalaysiaPlace of publication
Sarawak, MalaysiaUsage metrics
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