The decline of experts in the age of Web 2.0: Lay blogger perceptions of experts

With the advent of Web 2.0 tools such as Weblogs (blogs), lay people can more easily share knowledge with the public and have far greater reach and impact. At the same time a literature review reveals that experts have been criticised on many fronts. This paper explores key criticisms of experts using 1) a literature review and 2) an interpretive study of lay blogger perceptions of experts. The paper provides important insights into lay blogger criticisms of experts. Findings indicate that a major lay blogger criticism of experts is class-based and powerbased. Experts are perceived as elitists who wish to control the flow of knowledge. Interestingly, many of the lay bloggers studied held mixed feelings about experts and the value of lay knowledge on the internet. Implications for theory and practice are discussed. © 2009 Sharman Lichtenstein.