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The effect of brand knowledge in predicting brand preference across cultures
Version 2 2024-06-03, 18:31
Version 1 2015-08-20, 16:04
conference contribution
posted on 2024-06-03, 18:31 authored by AY Lee, J Yang, R MizerskiThe effect of brand knowledge in predicting brand preference across cultures
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Pagination
1-1Location
Boston, Mass.Start date
2012-07-16End date
2012-07-19Language
engCopyright notice
2012, Consumer Brand RelationshipsTitle of proceedings
Proceedings of the Consumer Brand Relationships Conference; CBR 2012Event
Consumer Brand Relationships Conference (2012: Boston, Mass.)Publisher
Consumer Brand RelationshipsPlace of publication
Boston, Mass.Usage metrics
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