The effects of product placement in a children’s magazine on the readers’ purchase related responses
conference contribution
posted on 2009-01-01, 00:00 authored by D Sharma, D Mizerski, Alvin LeeAlvin LeeThe effects of product placement in a children’s magazine on the readers’ purchase related responses
History
Event
American Academy of Advertising Asia Pacific. Conference (5th : 2009 : Beijing, China)Pagination
132 - 139Publisher
American Academy of AdvertisingLocation
Beijing, ChinaPlace of publication
[Beijing, China]Start date
2009-05-27End date
2009-05-30Language
engNotes
ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.auPublication classification
E1.1 Full written paper - refereedEditor/Contributor(s)
H Li, S Huang, D JinTitle of proceedings
AAA 2009 : Proceedings of the 5th American Academy of Advertising Asia Pacific Conference 2009Usage metrics
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