ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.auSpecial Session on Understanding Differences Between Recreational and Problem Gambling: Implications to Marketing and Public Policy
Publication classification
E1.1 Full written paper - refereed
Editor/Contributor(s)
E Iyer, R Coulter
Title of proceedings
Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference