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The gambling habit
conference contribution
posted on 2010-01-01, 00:00 authored by R Mizerski, D Lam, Alvin LeeAlvin LeeThe gambling habit
History
Event
Summer Marketing Educators' Conference (2010 : Boston, Mass.)Pagination
1 - 8Publisher
American Marketing AssociationLocation
Boston, Mass.Place of publication
Chicago, Ill.Start date
2010-08-13End date
2010-08-16ISSN
0888-1839ISBN-10
0877573433Language
engNotes
ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.auSpecial Session on Understanding Differences Between Recreational and Problem Gambling: Implications to Marketing and Public PolicyPublication classification
E1.1 Full written paper - refereedEditor/Contributor(s)
E Iyer, R CoulterTitle of proceedings
Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conferenceUsage metrics
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