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The gambling habit

conference contribution
posted on 2010-01-01, 00:00 authored by R Mizerski, D Lam, Alvin LeeAlvin Lee
The gambling habit

History

Event

Summer Marketing Educators' Conference (2010 : Boston, Mass.)

Pagination

1 - 8

Publisher

American Marketing Association

Location

Boston, Mass.

Place of publication

Chicago, Ill.

Start date

2010-08-13

End date

2010-08-16

ISSN

0888-1839

ISBN-10

0877573433

Language

eng

Notes

ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.auSpecial Session on Understanding Differences Between Recreational and Problem Gambling: Implications to Marketing and Public Policy

Publication classification

E1.1 Full written paper - refereed

Editor/Contributor(s)

E Iyer, R Coulter

Title of proceedings

Summer AMA 2010 : The role of marketing in creating customer value and enhancing societal welfare : Proceedings of the Summer Marketing Educators 2010 conference

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