The global industrial crisis : can Chinese manufacturing SMEs survive using marketing innovation?
conference contribution
posted on 2009-01-01, 00:00 authored by V NaidooThe global industrial crisis : can Chinese manufacturing SMEs survive using marketing innovation?
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Event
China Goes Global. Conference (3rd : 2009 : Cambridge, Massachusetts)Publisher
[The Conference]Location
Cambridge, BostonPlace of publication
[Cambridge, Mass.]Start date
2009-09-30End date
2009-10-02Language
engPublication classification
E1.1 Full written paper - refereedTitle of proceedings
Proceedings of the 3rd China Goes Global Conference 2009Usage metrics
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