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The impact of winning on customer satisfaction, repeat purchase intention & likelihood of product recommendation

conference contribution
posted on 2002-01-01, 00:00 authored by Linda Van Leeuwen, S Quick
The impact of winning on customer satisfaction, repeat purchase intention & likelihood of product recommendation

History

Event

Sport Management Association of Australia & New Zealand. Conference (8th : 2002 : Rockhampton, Qld.)

Pagination

41 - 41

Publisher

Central Queensland University, School of Health and Human Performance

Location

Rockhampton, Qld.

Place of publication

Rockhampton, Qld.

Start date

2002-11-28

End date

2002-11-30

Language

eng

Publication classification

L3 Extract of paper (minor conferences)

Title of proceedings

SMAANZ 2002 : the best of both worlds : 8th Annual Sport Management Association of Australia & New Zealand Conference : Book of Abstracts

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