Deakin University
Browse
craig-importanceofinformation-2003.pdf (327.23 kB)

The importance of information design for small business web sites

Download (327.23 kB)
conference contribution
posted on 2003-01-01, 00:00 authored by J Bentley, J Fisher, Annemieke Craig
Designing and maintaining websites can be costly for small business, therefore the decision to embark on a Web strategy should not be taken lightly. Critical to the success of a web site is its design. Most small business web sites focus on information provision yet for many it would appear there is a lack of understanding of how to design a web site that delivers information effectively to users. This paper presents research that examined the effectiveness of small business web sites from the perspective of users. Findings indicate that: users found many sites contained too much irrelevant information; users were critical of sites where not enough information was provided; how the text is organised is
important; and, the quality and quantity of information provided on the websites and the display and size of the text influenced the ability of users to complete the task and not be frustrated.

History

Event

Small Enterprise Association of Australia and New Zealand. Conference (16th : 2003 : University of Ballarat)

Pagination

1 - 10

Publisher

University of Ballarat, School of Business

Location

Ballarat, Vic.

Place of publication

Ballarat, Vic.

Start date

2003-09-28

End date

2003-10-01

ISBN-13

9781876851095

ISBN-10

1876851090

Language

eng

Notes

Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au

Publication classification

E1 Full written paper - refereed

Copyright notice

2003, University of Ballarat, School of Business

Editor/Contributor(s)

C Dunn, J Lowe

Title of proceedings

Proceedings of the 16th Conference of the Small Enterprise Association of Australia and New Zealand, Inc.

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC