The importance of overcoming cultural barriers in establishing brand names : an Australian company in China
conference contribution
posted on 2005-01-01, 00:00 authored by Mona Chung, W SmithThe importance of overcoming cultural barriers in establishing brand names : an Australian company in China
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Event
Australian and New Zealand International Business Academy Conference (2005 : Melbourne, Vic.)Pagination
1 - 1Publisher
Monash UniversityLocation
Melbourne, Vic.Place of publication
Melbourne, Vic.Start date
2005-11-10End date
2005-11-11ISBN-13
9780732622824ISBN-10
0732622824Language
engPublication classification
E1.1 Full written paper - refereedCopyright notice
2007, Monash UniversityTitle of proceedings
ANZIBA 2005 : Australia and New Zealand International Business Academy Conference ProceedingsUsage metrics
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