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The importance of overcoming cultural barriers in establishing brand names : an Australian company in China

conference contribution
posted on 2005-01-01, 00:00 authored by Mona Chung, W Smith
The importance of overcoming cultural barriers in establishing brand names : an Australian company in China

History

Event

Australian and New Zealand International Business Academy Conference (2005 : Melbourne, Vic.)

Pagination

1 - 1

Publisher

Monash University

Location

Melbourne, Vic.

Place of publication

Melbourne, Vic.

Start date

2005-11-10

End date

2005-11-11

ISBN-13

9780732622824

ISBN-10

0732622824

Language

eng

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2007, Monash University

Title of proceedings

ANZIBA 2005 : Australia and New Zealand International Business Academy Conference Proceedings

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