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The importance of retail strategy for pharmacies

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conference contribution
posted on 2002-01-01, 00:00 authored by A Varatharajan, Kerrie BridsonKerrie Bridson
Limited academic research has focused on the retail management of pharmacies since prior studies have primarily addressed the professional service aspect of pharmacy operations. Particularly absent is the investigation of a pharmacist’s retail strategy and its relationship with non-prescription pharmacy performance. Moreover, this paper postulates that a pharmacy’s natural abilities in the form of organisational characteristics, resources and capabilities are important antecedents to the development of a retail strategy. We propose that the retail strategy and pharmacy performance relationship, which is the focus of this paper, does not operate in isolation and critical organisational antecedents are an influencing factor.

History

Pagination

2091 - 2097

Location

Melbourne, Australia.

Open access

  • Yes

Start date

2002-12-02

End date

2002-12-04

ISBN-10

0730025624

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2002, ANZMAC

Editor/Contributor(s)

R Shaw, S Adam, H McDonald

Title of proceedings

Proceedings of the Australian and New Zealand Marketing Academy Conference

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